At the heart of my creative practice is curiosity.

It’s what first drew me into visual storytelling and continues to shape the way I work today. From discovering Photoshop in the mid-90s and realising how photography and graphic design could collide, to constantly exploring new ways of thinking and making, curiosity has been the constant thread running through my career.

It’s less about chasing tools and more about understanding their potential to convey ideas and tell better, more meaningful stories.

I work across design direction, conceptual ideation, visualisation, and photography, drawing on a broad and evolving creative toolkit. Photography and design were learned side by side and remain closely intertwined in my approach, now complemented by 3D visualisation, animation, collaborative VR, augmented design, and most recently AI-assisted workflows.

The methods may change, but the intent stays the same: to explore ideas thoroughly, communicate them clearly, and bring them to life with craft, clarity, and purpose.