When working in 3D, I use it in a number of different ways. It often acts as an extension of my holistic creative ideation process, expanding on sketches or Photoshop visuals to explore space, texture, and form in greater depth. 3D-generated assets also play an invaluable role when paired with text prompts to create AI-driven imagery and motion content.

In addition, I frequently combine 3D elements with photography, immersing real products within CGI environments to produce seamless, visually rich compositions.