Prima & Ultima is Diageo’s collection of ultra-rare single malts, each release drawn from whiskies that are the first or last of their kind. Working with the wider team at Heart & Feints, I helped generate concepts for several of these collections. The creative themes needed to embody the idea of first and last while also allowing the unique story of each expression to come through.

Concepts were developed and then realised through photography and film, or in later stages, as 3D modelling and animation. Each launch was supported with group and single-expression imagery, alongside a film celebrating the release.