Concept development and photographic capture for Sony’s Bravia XR campaign, designed to convey the newly developed AI technology within the TVs. Ultra-detailed macro images of bird feathers were chosen to represent specific Bravia models, each image produced using focus stacking, with around 100 individual shots combined into one.

The feathers served as a metaphor for the TVs’ ability to process and reproduce extraordinary colour, texture, and precision, mirroring the vivid clarity and intelligence of the Bravia XR range.