Strathisla
Vault
Client: Pernod Ricard / Chivas
Role: Design Director
Agency: Contagious
Concept creation for an ultra-luxury whisky experience at Strathisla, immersing guests in heritage, exclusivity, and rare whisky.
The Vault by Chivas Brothers is an ultra-luxury whisky experience at Strathisla Distillery, immersing guests in heritage, exclusivity, and rare whisky. Working with the wider team, I helped shape the overarching experience and brand story, generating concepts for how each space could contribute to the journey.
Designed as an exceptional sensory tasting led by whisky and cask experts, the experience culminates in access to 14 remarkable casks, each available to purchase only once and never released again. Surrounded by hand-selected artefacts and an elegantly crafted interior, The Vault delivers an ambience befitting the exclusivity of these never-before-released whiskies.