Working within the wider team at Heart & Feints, a suite of ultra-premium retail concepts was developed for Lagavulin, translating its elevated brand world into a refined in-store presence.

Glorifiers, FSDUs, and shelf displays were created to build theatre around the product, with the Lagavulin cartouche at the centre, haloing the bottle and pack as a distinctive brand signature. Rich materials and crafted details reinforced the brand world, while the system was designed to remain flexible and adaptable across diverse retail environments.