Ardbeg Smoke
Bible + Film

Client: LVMH / Ardbeg

Role: Design Director & Photographer

Agency: Contagious

Concept, design and art direction of the MOS educational assets; programme, book & film shot on Islay.

As part of Ardbeg’s Masters of Smoke programme, the Smoke Bible was created to support the education of bartenders and the on-trade in the science of smoke and the craft behind Ardbeg’s peated single malt.This compact, black book brings together deep product knowledge, process insight, and storytelling, all designed to make the complexity of Ardbeg accessible, engaging, and memorable.

The Smoke Bible, along with a series of short films captured around the distillery on Islay, gave smoke-curious bartenders everything they needed to take the first step toward becoming a Master of Smoke.

Previous
Previous

Masters of Smoke

Next
Next

Lagavulin