Photography of an on-trade educational kit designed for Ardbeg Single Malt. The Masters of Smoke programme was developed to educate bartenders around the science of smoke and its role within both the production and tasting of the Ardbeg Single Malt. Each expression was dissected into its composite flavours and is represented using a series of scents designed by Dior. These scents together with other bespoke props such as the Peatyodic Table and peat sampling tool form the backbone to the kit which has proved to be a huge success.